A Letter from the Founder: Why I Started Apricity
Dear Homeowners,
I never imagined that one day I would be the founder of a luxury estate maintenance firm. My journey to Apricity has been shaped by years of experience, a passion for excellence, and a deep understanding of what it takes to care for high-end homes.
For over 25 years, I worked in the corporate world, honing my skills in operations, project management, and service excellence. But as I advanced in my career, I realized that I wanted something more—I wanted to build something of my own, something that truly made a difference in people’s lives.
The Spark That Led to Apricity
Luxury homes are more than just properties; they are investments, retreats, and places where families create memories. But maintaining these estates is no small task. Many homeowners, particularly those with vacation or secondary homes, struggle to find trustworthy, high-quality services that handle the details so they don’t have to.
That’s where Apricity comes in.
I created Apricity with one goal in mind: to offer a seamless, worry-free experience for homeowners who expect nothing but the best. I wanted to bridge the gap between traditional property management and personalized, concierge-style service—giving homeowners peace of mind, whether they are in residence or away.
More Than Just Maintenance
At Apricity, we don’t just maintain properties; we curate experiences. We understand that luxury living is about comfort, security, and effortless enjoyment. That’s why we go beyond basic upkeep to ensure that every detail of your home reflects the level of care and attention you expect.
From preparing your estate for your arrival to keeping it pristine while you’re away, our team is dedicated to upholding the highest standards. We personalize our services to fit each homeowner’s unique needs, whether that means ensuring fresh flowers are always in the foyer or making sure your favorite brand of coffee is stocked when you return.
Why “Apricity”?
The name Apricity means “the warmth of the sun in winter”—a perfect reflection of what we strive to provide. Just as the sun’s warmth brings comfort on a cold day, our services bring ease and reassurance to homeowners, knowing their estate is in expert hands.
I believe that true luxury is about freedom—the freedom to enjoy your home without worrying about the details. My mission with Apricity is to make that a reality for every homeowner we serve.
Looking Ahead
As Apricity grows, my commitment remains the same: to provide world-class property care with a personal touch. I’m excited about the future and grateful for the incredible clients who trust us with their homes.
If you’re looking for a partner in luxury home maintenance—one who values quality, discretion, and impeccable service—I would love to connect with you. Let’s ensure your home is always a place of effortless beauty and comfort.
Warmly,
Dana Irelan; Founder, Apricity
